In a northwestern part of Mexico City , I first became acquainted with Roger Mena. To some, Mexico City is a crowded city. To Roger, it was his home that would shape his view of the world. At an early age, without realizing, he was starting his photographic career. He had not yet learned what a camera was; but what he was learning and developing was an inner sense of compassion and passion for people and their diversities. When one grows up among a multitude of people, as Roger did, one begins to see the world's vast diversity.
As time passed, Roger moved to the United States . It is there that he found his love for photography and the camera. He started to learn his craft and develop his technical knowledge. He found the camera to be a useful and enjoyable tool to captured the differences of people in a new culture filled with even greater diversities.
As a young adult, Roger attended Northern Arizona University where he received the final refinement necessary for him to become a highly competent photographer. Studying both business and photography, he learned the necessities of both worlds and began to incorporate this into his view of commercial photography.
Shortly after graduating from the university, he headed out into the world of Commercial Photography. Initially a bit indecisive as to which direction he should focus his talents, he assisted for several studios and photographers, thereby learning the finer details one only gets from hands-on experience. After a few years of establishing himself among the well-known photographers, Roger realized the need to pursue the visions and the work that he saw in his idea of advertising.
For the last several years now, Roger has worked hard to integrate all of his knowledge and sensibility into his work for different advertising agencies and companies. He has provided diverse and sensitive images for agencies to use in their ad campaigns, focusing on the idea of "Real People For Real Advertising."